Opening Remarks In modern fast-paced corporate environment, staying ahead of the rivals is crucial. Competitive analysis has traditionally been a key approach for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are transforming how businesses collect, process, and util

Overview Social media marketing is evolving dramatically in the last few years, driven by shifts in technology, consumer actions, and business needs. A major transformation in the marketing landscape is the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus of organizations and marketers